GIS in Real Estate

Accurate Site Development, Analysis and Planning

The changing nature of the workplace and commercial real estate market demands an aggressive and efficient strategy for selecting the optimum locations for office, warehouse, and industrial properties. The strategy must consider the recent increase in e-commerce and the long-lasting impacts of the pandemic.

Property data provides important insights that help determine vacancy, rental, and absorption rates. Combined with geospatial data and location analytics, business intelligence can be derived for future returns on investment and the need to allocate resources to properties that require reinvestment. Location analytics can also help determine locations that need relocation or where decisions should be taken to close or remodel underperforming retail sites, for example.

Last Mile Delivery

Online retailers’ expanded delivery options created a need for greater efficiency of last-mile delivery. In so doing, many commercial building and mall operators are evaluating the “highest and best use” of properties. They are converting some locations or acquiring additional land for warehouse and depot facilities to reduce delivery costs and to get closer to their customers.

In addition, retailers added or improved ecommerce options for clients as a result of the pandemic that kept consumers away from brick-and-mortar stores but who still needed access to essential goods and services. Still others are converting malls to mixed use properties that include office, warehouse, residential as well as retail and entertainment space. These market moves call for expanded use of location intelligence using a real estate mapping software to deliver insights necessary for long-term investments in both last-mile delivery and merchandising of brick-and-mortar stores to be able to anticipate and predict consumer preference.

Market Segmentation

Knowing your market is essential in today’s highly competitive real estate market where identifying the best locations must account for disruptive impacts of a more mobile society. The pandemic changed how workers, especially in central business districts, adapted to a flexible and hybrid work environment, which impacts real estate rental rates.

Use geospatial technology to find the answers to the most important and basic marketing questions by real estate data collection: Where are my best customers? Where are my most profitable properties? How do I analyze the market for properties that match the needs of clients looking to lease or buy? Geospatial technology takes advantage of today’s mobile data and current census information to provide the best possible analysis.

Tax Jurisdiction Assignment

Over the last several years, many counties and municipalities have complicated taxing by adding special purpose tax districts to collect taxes in very small geographies. This contributes to the complexity of the existing layers of school, property, and other local tax boundaries. So, how do businesses determine if they are paying too much or too little tax? Make geospatial technology and data essential tools when determining if the proper taxes are being applied to commercial entities, products, and services.