Data is at the cornerstone of decision making for your business to gain deeper market insight, so it’s no surprise that data quality can play a key role in the outcome of your strategies. Simple demographic data reached its limit rapidly and is no longer sufficient to remain competitive. Here comes a new segmentation offering that can make the difference between you and your competitors.
PSYTE US, a new segmentation Precisely data product provides users with an easy-to-understand classification of neighborhoods, based on the socioeconomic and population characteristics of their residents. Data is available on a stand-alone basis (in pipe-delimited text format) or can be integrated into software or platforms for use in a more automated reporting and analytical environment.
How would you like to address your target market/client understanding which groups are alike, think the same, have similar purchasing habits etc… and most importantly where are they located?
In this webinar, you will learn:
- What is this new segmentation data offering from Precisely?
- Understand how this data allows you to easily reach customers and discover areas populated with specific characteristics or behaviors.
- Learn from an industry veteran expand on how to be successful with segmentation data.
