Most of the B2C organizations have their customers’ addresses, but it appears that some of them lack precision. In our years of experience, we have noticed that the majority of the address validation cases were related to a customer relationship management (CRM), a master data management (MDM), or a customer profile-related platform.
As many behaviors have changed over the last few years, the use of addresses alone is no longer a nice to have to enhance customer analytics and relevance while interacting with them.
Still, leveraging this type of data requires some specialized tools since it also brings the concept of location intelligence. For many organizations (insurance, retail, banks, car dealer, government), the address portion is part of their first transactions with a customer and, in some cases, the reason why a customer leave (wrong shipping, wrong insurance premiums, an important letter sent to the wrong address, etc.).
This webinar will provide you with an overview of the real value of streamlining your address management approach across your business lines.
In this webinar you will learn:
- The best practices regarding address integration in your existing system.
- The differences between physical addresses and postal addresses as well as the best ways to leverage both.
- Deployment options and coverage.
