|    |  

The New Google Maps Platform Guide

Following the recent launch of the new Google Maps platform in the US, as well as a new pricing structure of the Google Maps API to deliver customized Maps, Routes and Places, Korem experts want to help with a fast run-through of the major changes and what they may mean for you and your organization.

Change #1: Transactions consumption-based model

The new Google Maps Platform contains three core products: Maps, Routes and Places with a new specific pricing structure for each.

In the old model, there was no monetization of services such as geocoding/routing, which was one of the reasons for non-compliance of the ToS (services without map), Google experimented with the Location-Based Services.

Change #2: No more free tier after 200$ of free monthly usage

Existing Standard license users have now $200 free monthly usage and fall under Post Pay pricing model after the consumption of the free credits.

FREE MONTHLY USAGE ($200 VALUE)
Mobile Native Static Maps
Unlimited load
Mobile Native Dynamic Maps
Unlimited load
Embed
Unlimited load
Embed Advanced
Up to 14,000 loads
Static Maps
Up to 100,000 loads
Dynamic Maps
Up to 28,000 loads
Static Street View
Up to 28,000 panos
Dynamic Street View
Up to 14,000 panos

Change #3: Mandatory billing activation

All customers will need to provide their billing information to continue using the Google Maps API to avoid service interruption.

Opportunities


  • Places API

    • • Use of services like geocode without the Maps. Caching consideration (max 30 days) still applies.
    • • The Places API will now have parity for all platforms (iOS, Android, JS, HTTP).
    • • Places API Autocomplete price can go up to 50% off (from internal, to basic/session) the price? This was only possible by separating the high value attributes (street view/photo, ranking, opening hours) vs the basic address/POI information (address, lat/lon, etc.).
  • All customers will get the same service level (SLA and disabling publicity).

  • All customers will now get 24/7 technical support.

  • Pay per use, good for internal low usage applications (under 10K) and for customers that used to require multiple licenses (internal vs external) will now be less expensive.

  • Internal and low usage will be favored (used to pay twice the price of public facing app). Premium VS Free.

  • Single license (internal, external, OEM) simplify pricing model customers such as order/delivery, involving customer purchasing online, and call centers receiving customer orders.

Challenges


  • High volume public facing applications will face a price increase:

    • • Dynamic Maps
    • • Places API (ie: Batch geocoding)
  • Existing standard license customers will most likely be billed for their API usage.

  • Store Locator

    (30% Maps, 70 % Routes)
    + 50% increases

    Retail

    (33% Maps, 33% Routes, 33% Places)
    = Even

    Transport

    (20% Maps, 30% Routes, 50% Places)
    + 75% increases

    Custom Application

    (10% maps, 90% Places)
    + 100% increases

    Batch Geocoding

    (40% Maps, 50% Routes)
    + 100% increases

    Map Loads

    (Internal & External license)
    - 100% decreases

    Public Facing Application

    (Low volume usage, Map Loads)
    - 33% decreases

    Places Autocomplete

    (High Volume of Places, but no Maps required)
    - 50% decreases

    Asset Tracking

    (Minimum wage asset)
    + 1000% increases

    • What are the steps to enable billing and keep using the Google Maps API ?

      You will need to login in the Google Account used to create the Google Maps API key of your application.

    • When will those changes be effective in Canada ?

      Will be announced later.

    • What is your status as a Google customer ?
      • Standard Plan without Billing Enabled

        June 11th

        July 16th

        Sept 16th

        No changes to existing pricingGoogle will enable customers’ accounts that have not enabled billing for the $200 credit
        Customers can start to implement the new features such as Places Autocomplete with Session IDThe new pricing model will apply, and the customers are responsible for the new fees.
        Customers can activate coupon to apply to their usage through their billing accountOver $200 usage during the monthly billing cycle, Google will disable your application and it will not be reset. This will apply only if you have not given your billing info.
      • Standard Plan with Billing Enabled prior to May 2nd

        June 11th

        July 16th

        Sept 16th

        No changes to existing pricingThe new pricing model will applyThe new pricing model will apply, and the customers are responsible for the new fees.
        Customers can start to implement the new features such as Places Autocomplete with Session IDGap credits apply - customer should not see any increase in their costs
        Customers can view new usage in consoleCredits based on March 2018 usage
      • Standard Plan with Billing Enabled after May 2nd

        June 11th

        July 16th

        Sept 16th

        No changes to existing pricingThe new pricing model will apply, and the customers are responsible for the new fees.
        Customers can start to implement the new features such as Places Autocomplete with Session ID
      • Premium plan

        Existing customers

        New Customers

        Premium plan launch Sept 1
        Transition to map client ID and API keys, so no customer engineering effort is required
        Can purchase Premium Plan until July 15, 2018.
        Bridge contract option for customers who will see a price decrease

    Store Locator

    (30% Maps, 70 % Routes)
    + 50% increases

    Retail

    33% Maps, 33% Routes, 33% Places
    = Even

    Transport

    (20% Maps, 30% Routes, 50% Places)
    + 75% increases

    Custom Application

    (10% maps, 90% Places)
    + 100% increases

    Batch Geocoding

    (40% Maps, 50% Routes)
    + 100% increases

    Map Loads

    (Internal & External license)
    - 100% decreases

    Public Facing Application

    (low volume usage, Map Loads)
    - 33% decreases

    Places Autocomplete

    (High Volume of Places, but no Maps required)
    - 50% decreases

    Asset Tracking

    (minimum wage asset)
    + 1000% increases

Korem experts can help

We bring our expertise to you

We simplify usage estimation: we help in providing better estimates of consumption.

We have been a Premium Google Partner for 10+ years, we are truly experts you can trust.

We provide billing flexibility with our partner’s experience

Whether it is pay as you go, billing/invoice method (credit card with monthly price), we will provide all available options.

We can help you activate your billing information

We offer consulting services targeted to your business needs

Application optimization (redesign, alternative options…)

Help you simplify your usage type with specific use cases, such as T&C and license type, free vs not free (closed community, internal call center application sharing links to public) and so on…

Fill this form to get help to activate your billing information, know more about your specific use case and pricing.

Need help?

Call us at +1(888) 440-1627

Or email us at info@korem.com

Connect with an expert

We offer the best products combined with unsurpassed support and integration services

Korem USA

7000 East Belleview Avenue Suite 260 Greenwood Village, Colorado 80111

Korem Canada

330 St. Vallier Street East, Suite 240 Quebec, QC G1K 9C5

Connect with us

1 888 440-1627
info@korem.com

LinkedIn Korem