Environics Analytics provides you with comprehensive set of demographic data. These authoritative data help you make informed decisions on how to reach your best customers, track neighbourhood growth patterns and forecast trends with census projections.
With consumer segmentation, businesses and not-for-profits can classify their customers according to shared demographic, lifestyle and behavioral traits. Our PRIZM5 segmentation system captures the diversity of Canada’s population using 68 segments based on the most important drivers of consumer behavior: demographics, lifestyles and values. PRIZM5 QC is designed to help companies better understand Quebec lifestyles and assist organizations in reaching Quebec consumers.
Financial – Household spend
It provides current estimates of annual expenditures for 471 variables spanning 17 categories of goods and services used by Canadian households. This wide-ranging database lets users analyze potential expenditures by both average dollars per household and total dollars spent for any geographic level—from all of Canada to a small trade area—regardless of where the consumer made the purchase.