PRIZM

Added to customer profiles, PRIZM segmentation data allows you to add more intelligence to your predictive models, know how to reach your customers, and accurately determine where they live.

• Enrich your customer data with the 68 segments of the Canadian population created by Environics.
• Identify which segment of the population is most profitable for your business, and learn how to reach them.
• Make your marketing efforts profitable by focusing on the segments of the population most likely to respond positively to your offers.