To meet the insatiable demand for speed and throughput, geospatial technology is paramount to network modernization initiatives.
To meet the insatiable demand for speed and throughput, geospatial technology is paramount to network modernization initiatives.
As Telco providers expand their service area, they require a strong retail footprint to grow their customer base. Geospatial solutions allow them to manage new store development and track new subscription activations, churn activity, and track market trends within each store trade area. They can also benchmark marketing effectiveness and monitor competition.
Geospatial solutions enable Telco providers to improve efficiency of network maintenance by deploying preventive maintenance and designated repair personnel to key locations. They can then optimize their fleet and mobile workforce performance using current traffic conditions and optimal attendance sequence, thus saving organizations valuable time and money.
Geospatial solutions can accelerate the roll out of next-generation 4G and FTTX networks by identifying the most profitable areas to optimize capital budget resources. These solutions also make it possible to visualize, analyze and monitor networks using key performance indicators such as where drop-calls mostly occur and where roaming services are mostly used.
In a volatile and highly competitive environment, Telco service providers must respond to customers in a timely manner. Geospatial solutions allow sales representatives to quickly determine service availability for a potential customer address and provide a quote faster than the competition to increase overall revenue streams.
Geospatial solutions help identify natural and human threats and the service areas that are in danger in real time. By adding live data from external sources such as official weather agencies, government alerts and social media feeds, providers can plan their response accordingly to minimize customer disruption, reduce mobilization costs and improve overall network resilience.
For years, wireless providers have produced coverage maps that demonstrate the strength and competitiveness of their network. Geospatial solutions are changing the game by introducing near-real-time customer-verified coverage maps that provide a more comprehensive and accurate depiction of the real customer experience, thus reducing churn and increasing NPS.
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