Back

Network Planning

What is network planning in retail?

The goal of establishing the correct number of retail establishments in a market that will yield the optimum revenue per store without cannibalization.

What is network planning in telecommunications?

The goal of erecting the correct number of wireless end nodes (“cells”) that form a wireless network, such as cell towers or mmWave cells, that will serve a market.

Related resources

How Geospatial Technologies Continue to Reshape the Telecommunication Industry Blog

How Geospatial Technologies Continue to Reshape the Telecommunication Industry

Location technology helps the telco industry in areas such as telecom network planning, sales and customer service. It enables better and smarter use of resources, which will guarantee customer satisfaction and make telco operators more competitive.
Read more
EV Charging Stations Will Challenge Retailer’s Brand Identities Blog

EV Charging Stations Will Challenge Retailer’s Brand Identities

Currently, EV charging stations are popping up at hotels, malls, and restaurants. This is already transforming trade areas for both fuel retailers and the places where consumers stop for longer periods of time than they would to gas up their ICE cars.
Read more
The Impact of Geospatial Analytics on the Dynamics of Financial Services & Retail Banking Blog

The Impact of Geospatial Analytics on the Dynamics of Financial Services & Retail Banking

Banks and financial institutions have an enormous opportunity to leverage location-based information to support marketing, compliance, strategic planning and operational tasks.
Read more
CHATWITH US