Joe Francica

At the InsureTech Connect 2022 conference, I learned that the ecosystem for geospatial technology is growing, that the chasm between the need for highly accurate, up-to-date data is huge, and that users are staring into an abyss.

The gap between technology and expertise continues to widen as the technology, the appetite for new data, and solutions advance as well.

Currently, EV charging stations are popping up at hotels, malls, and restaurants. This is already transforming trade areas for both fuel retailers and the places where consumers stop for longer periods of time than they would to gas up their ICE cars.

If Census geographies are suspect and mobile movement data are subject to limited geographic extents and privacy, what’s the answer? The answer is to use both.

In February 2022, the US Federal Communications Commission set new guidance for delivering information regarding the availability of broadband internet services throughout the United States.

The confusing thing about Data as a Service, or DaaS, is that there are so many different kinds from which to choose. A solution provider that has the expertise to customize the technology menu to satisfy the entire banquet of business problems will likely be required.

Aerial or satellite Earth observation imagery allows insurance companies to quickly and efficiently assess damage, identify fraudulent claims and save costs.

Reports that include lists of “the best” or “highest CX score” should be read with caution as they often lump all GIS solutions into a common bucket.

OMDIA published its report “Location Platform Index” in which they assessed and ranked the vendors of location and mapping platforms and services. We offer our opinion on the report.

How geospatial analytics can be leveraged to plan for the inevitable growth of the urban environment.

The trade area definition hasn’t really changed, but the amount and variety of data available to create and analyze trade areas certainly has. Read more for today’s techniques and benefits of trade area analysis in retail.

The future of logistics real estate has been forever changed with the long-term structural growth rate rising. Adapting to the current environment will require commercial real estate companies to leverage technology in such a way that allows them to keep the same pace in the post-pandemic era.

Geospatial technology can be the critical element that provides superior customer service. Read how retailers have adapted during the pandemic.

We explain what geospatial data is and what its applications are in today’s business.

Online retailers have the burden of assigning the right sales tax to each purchase—the task can be complex if you add local jurisdictions and tax district boundaries.

Location technology has moved from being a useful tool to an indispensable solution. It impacts everything from the customer experience to inventory to e-
commerce and has become essential for buy online, pick up in-store (BOPIS) services.

The geocoding methodology and accuracy are critical to assess risk so that insurance policies may be correctly priced, and mortgages can be properly underwritten.

Mobility data has tremendous potential and the COVID-19 era shed light on how more dynamic, more real-time data has been utilized. Users can now seek those additional applications of the data and technology.

Having distinct needs, organizations will often use vastly different geospatial software technology. However, this creates the challenge of working in a mixed geospatial environment.

Market research reports, like The Forrester Wave ™️, provide a starting point for organizations that are unfamiliar with location technology and present the best solution providers. However, companies searching for a complete “answer” to address different types of business challenges and use cases might be left with an incomplete perspective and miss vital elements of the full technology stack solution.