Jean-Sébastien Turcotte

Foot traffic data contributes to the creation of a model for retail store success. It helps measure customer attraction, understand local demographics and the impact of competition.

For years, the retail industry has relied on Annual Average Daily Traffic (AADT) to understand traffic around existing and planned locations. However, it is no longer an accurate measure as a differentiating indicator because there are now more reliable sources of traffic data available, such as DHT.

Traffic analysis has many benefits, such as understanding sales performance and consumer behavior, as well as better competitive intelligence. There are several ways to use vehicular traffic data, which deliver accurate, comprehensive traffic counts.

Current and accurate geospatial data provides the ability to mitigate risks associated with potentially hazardous situations in order to comply with regulatory guidelines.

For utility and energy companies, location underpins virtually every facet of business, from planning and network optimization to operations and delivering a great customer experience. .

Read how geospatial technology and data are essential to insurance companies to better model risk, set accurate premiums, accelerate claim management and many more.