Location intelligence empowers retailers to access and utilize geospatial information, enhancing business intelligence solutions, analytics capabilities, and customer experiences while gaining competitive insights. In today’s data-driven world, relying on chance or gut feelings for critical business decisions is too risky. Geospatial data offers solutions to various retail challenges, including site location analytics, geomarketing (i.e., geotargeted advertising), competitive analysis, real-time merchandising, sales forecasting, operations, staffing, customer analytics, and optimizing sales territories.
Effective sales territory management is crucial for maximizing revenue, reducing wasted resources, and improving customer relationships. By leveraging geospatial insights, retailers can define and optimize sales territories, ensuring that resources are allocated efficiently, sales teams are more productive, and customer coverage is both comprehensive and strategic.
Join us to discover how to maximize retail success using location intelligence. We’ll explore a range of retail-focused use cases from Korem clients, showcasing how easily you can transform your organization for increased efficiency and profitability, setting yourself apart from competitors. Additionally, we’ll introduce a new section on optimizing sales territories using geospatial data, helping you allocate resources efficiently, enhance customer relationships, and boost sales productivity.
In this webinar, you will learn:
- What is location intelligence?
- How to segment your audience through geospatial data
- How can you optimize your site location process through location intelligence
- How to define and optimize sales territories using geospatial insights to drive revenue and improve customer relationships
